Silica Dust Has No Obvious Signs – TVC

Agency: The20

Writer: Sean Lavery

Director: Jay Perrett

Client: Worksafe Tasmania

The not so obvious but cool part of this TVC is the lungs of dust that grow onto each person’s chest. I created those as VFX elements and applied them later. That of course took a lot of testing with different clothes and lighting situations, and I had to be careful how I shot each scene to make sure it worked. That and the plumes of dust and smoke which were also added in post.